Sharpie Talks

Campaign / Branding / Digital

From labeling tubes to writing down procedures, scientists rely on the permanent ink of Sharpies so that their data doesn’t disappear when exposed to harsh chemicals. “Sharpie Talks” is a concept for a Sharpies campaign that raises awareness of Sharpie use in the scientific community. The campaign also celebrates many public-health heroes during the COVID-19 pandemic. The design consists of hand-drawn elements and bright, inspirational colors to capture a wide audience.